Country
USA
CLARA INTERNATIONAL
Rebranding - Identity Design - Graphic Design - Packaging Design
WELLNESS & HEALTH SUPPLEMENTS BRAND
Objective:
REBRAND OUR NUTRITIONAL SUPPLEMENTS BRAND TO APPEAL TO OUR YOUNGER AUDIENCE.
The project involved building a new brand identity by revamping the logo, visual representation, and overall product label and packaging design that really stood out to their audience.
Zenith Nutrition was reconsidering its positioning given the change in the design trends and style of its younger audience but had no idea how to represent itself in the modern world.
About
Zenith Nutrition is a fitness & wellness supplements brand, based in the USA aiming to reach out to younger audiences to promote a healthier lifestyle and early care for the younger generation.
ZENITH NUTRITION
They are a nutritional brand that covers a wide variety of products ranging from joint support and collagen supplements to pre-workout and meal replacements.
Combining modern design trends and impactful impressions, our goal was to rebrand Zenith Nutrition into having a more powerful and striking brand image.
Zenith Nutrition’s branding is based on the principles of STRENGTH, POWER, and IMPACT.
Results:
We decided to work with sharp edges, bold text, and as per the client’s request, included a symbol of strength within the logo - a lightning bolt to showcase the brand’s new style and approach.
The color palette is soft and attractive turquoise & grey with a stunning statement color that lets us experiment with how to best create an impactful brand experience.
