REBRAND AND CREATE A UNIQUE DIGITAL PRESENCE FOR AN EXISTING BRAND WITH STUNNING VISUAL DESIGNS.
Objective:
TG0 or TANGI0 aims to revolutionize the way people interact with physical products. Envisioning a future where physical products are transformed from ordinary to extraordinary through a sensory user experience that’s ergonomic, intuitive, and responsive.
About
TANGI0
TG0 is a new London-based tech start-up that specializes in touch-sensory hardware and software solutions. They are dedicated to transforming the way we interact with technology, making it a seamless and natural extension of our everyday lives. Their patented technology opens new possibilities for touch and pressure-sensitive interfaces, redefining the future of human-machine interaction across various industries.
TG0 technology enables unlimited design possibilities for interactive actions through capacitive touch sensor solutions.
They are an all-in-one touch and pressure-based capacitive sensing platform, re-inventing and setting the industry standard for how tactile sensors & interactions between humans and machines feel and behave.
Results:
An aesthetic and informative website along with a new minimalistic logo, and branding have been created to clearly communicate the client’s brand identity - stealthy and simple, yet conveys a striking brand image in the tech industry.
We explored different options that were meant to support and highlight the client’s innovative yet subtle and stealthy products.
Refining the logo concept and the user experience analyses, we found out that a brand package would be required for the client to adapt their branding to different scenarios.
Our challenge was to make the logo and brand theme suit all possible backgrounds. Hence, a greyscale color palette was the most optimal, combined with a statement contrasting purple highlight produced overwhelming visual results
The slim and stable minimal font was the best solution for high readability and balance in the composition.
